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Website UX

Can AI Design Your Website? Yes. Should You Trust It? Not Fully.

Thinking of using AI to build your website? Here’s what it gets right, what it misses, and what to fix before you hit publish.

Couple looking at map in park during autumn
Couple looking at map in park during autumn

Website UX

UX for Hospitality

What Is a User Journey

Discover what a user journey is and why it matters for small hospitality businesses. Learn how mapping your website visitors’ path can reduce friction, guide guests from curiosity to booking, and improve your online conversions.

person using laptop computer
person using laptop computer

UX for Hospitality

Automations & Workflows

What is Digital Hospitality

Learn what digital hospitality really means and how small travel and hospitality business owners can improve their guest journey with simple, practical tech.

New responsive design
New responsive design

UX for Hospitality

Website UX

Website Redesigns That Actually Work

Discover how a professional website audit and Framer redesign transformed a boutique hotel’s site. Streamlined navigation, CMS-powered updates, and clear booking flows increased reservations while keeping the design beautiful and user-friendly.

a person holding a black book with the word guests on it
a person holding a black book with the word guests on it

UX for Hospitality

I Was a High-Intent Guest… And This Hotel Website Made Me Give Up

A real story of how poor hotel website experience and booking flow cost a resort a ready-to-book guest, and how better hotel website UX and optimisation can fix it.

person using laptop
person using laptop

Website UX

UX for Hospitality

Pro Tips

Simple Ways You Can Test Your Hospitality Website or Booking Platform

Learn simple ways to test your hotel or hospitality website and booking flow, spot problems, and fix what’s stopping guests from booking.

Pro Tips

Website UX

Why You Should Regularly Review Your Website (And How Often to Do It)

Your website isn’t set and forget. Learn how often to review your website, why small UX issues matter, and how to spot problems early.

UX for Hospitality

Pro Tips

How Wedding Venue Website Design Influences Booking Decisions in 2025

Wedding venue website design tips based on real research, covering pricing, photos, communication and UX to help venues get more viewing bookings.

UX for Hospitality

Customer Communication

Key Guest Communication for Short-Term Vacation Rentals

A practical guide to guest communication for short-term rentals, with essential automated messages for Airbnb and Booking.com hosts.

UX for Hospitality

Why Vacation Rental Guest Experience Doesn’t End at Booking or Check-In

A real checkout experience showing how small gaps in communication can hurt vacation rental guest experience - and simple ways hosts can fix it.

UX for Hospitality

Pro Tips

Your Website Makes Sense… Until It Doesn’t - Easiest Way to Fix The Most Common Website Mistakes

Discover the common hotel website mistakes owners often miss. Real guest feedback shows why DIY sites underperform-and how small fixes can boost bookings.

Automations & Workflows

Why a Proper Booking System Changes Everything for Tour & Service Businesses

Create a free website with Framer, the website builder loved by startups, designers and agencies.